Where Charitable Giving Was In Fashion

Fashion and philanthropy combined to make a fun evening in support of the Chula Vista Charitable Foundation and its 2012 grant recipient, the Chula Vista Community Collaborative. The foundation held a grant award ceremony as part of the Otay Ranch Town Center Celebrates Fashion’s Night Out event on Sept. 6.

The foundation awarded a $24,800 grant to the Collaborative, which will be used for its Family Engagement Project. Collaborative Director Margarita Holguin received a ceremonial check (photos, left and below), and noted the grant will be used to help reduce cultural barriers and increase family engagement in accessing needed services. The Collaborative utilizes outreach workers called Promotoras. The Promotora model strengthens underserved communities through peer education and outreach.

“Fashion and philanthropy both begin with a creative vision to improve the quality of life through their respective mediums,” said Zaneta Salde Encarnacion, South Bay Regional Manager for the San Diego Foundation. “Both visions come to life through individuals that ‘walk-out’ the vision on the runway or in their community. The Chula Vista Charitable Foundation is a living example of the vision that Chula Vista be a ‘community where generosity and civic engagement are valued and practiced by all for the benefit of the common good.’ ”

Funded in part by the Chula Vista Elementary School District, the Chula Vista Community Collaborative has a network of five Family Resource Centers that are on the campus of four elementary schools and one high school. Each one provides a gateway to a full range of family- and youth-centered services. Services are available to all members of the community, regardless of their circumstances.

The Family Engagement Project would centralize all school referrals to a bilingual Family Engagement Promotora whose sole responsibility would be to contact referred families the same day the referral is received. The Promotora will explain the Family Resource Center services, conduct a prescreening to see if other services are needed and make an appointment at the most convenient FRC location with the appropriate FRC staff person. “Since Promotoras are trusted members of the community and represent the needs and assets of the community, they are in an optimal position to provide peer support to families in need,” Holguin said.

Foundation officials agreed. “We are honored to award this grant to the Chula Vista Community Collaborative,” said Christopher M. Redo, the foundation’s chair. “Our foundation is made up of members who care deeply about Chula Vista causes and our community. The program at the Chula Vista Community Collaborative will help so many of our neighbors access the support services their families need.”

Through Fashion’s Night Out, more than 35 members and guests helped raise more than $1,100 for the Chula Vista Charitable Foundation. The mission of the CVCF, an affiliate of The San Diego Foundation, is to improve the quality of life within Chula Vista by promoting and increasing responsible and effective philanthropy. For information on becoming a member, visit http://www.chulavistacharitablefoundation.org or contact Zaneta Salde Encarnacion, through email at zaneta@sdfoundation.org or by phone, (619) 814-1328.

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